Reading and Oxford in top five for entrepreneurial hotspots
Reading has topped the list of ‘entrepreneurial spearheads’ in The Great British Enterprise report published by Atos. The report marks the launch of Atos’ new ‘Digital Society’ campaign, which discusses themes including, innovation, skills, sustainability and how technology can be the driving force for positive social change.
The analysis was based on how the local economies of 43 towns and cities across the UK performed on six different indicators that influence the success of entrepreneurship and enterprise and its outcomes.
The analysis also highlights that the UK economy might benefit approximately £34 billion a year by 2030 if local economies were to realise their full entrepreneurial potential over a 10 year period – it also suggests that these are the economies that can benefit most from digital adoption.
Reading also ranked first in a number of other categories including over 50% of the population being highly skilled with an NVQ level 4 qualification or higher, highest rate of start-ups and existing businesses (including 11,000 digital technology firms covering a range of sectors) and the most ethnically diverse location, with the World Economic Forum highlighting that greater population diversity has a positive effect on entrepreneurship.
In addition to that, Reading was ranked first place in the category – ‘most entrepreneurial potential’ with Oxford ranking fifth.
“Many global businesses have chosen Reading to set up their UK headquarters, but it is also essential that new home-grown businesses are encouraged to develop, and thrive/ We have a highlight skilled workforce and a diverse, ambitious population – the essential elements for a successful enterprise, whatever its scale. It is vital that local authorities like ours work with the business community to help create the best possible environment for small businesses to grow and to enable enterprising people of all backgrounds to be able to recognise their potential.”
Jason Brock, Leader of Reading Borough Council
To read the full report, click HERE.