Prestigious ceramics manufacturer relocates showroom to Reading
With more than 40 years’ experience, PORCELANOSA Group is one of the most prestigious ceramics manufacturers in the world, offering kitchen and bathroom furniture in over 970 stores across 150 countries. Throughout, consumers can see ongoing developments in the innovation and design of all its products.
Diversification has played a key role in the growth of the business, which started with the manufacture of a single product: ceramic tiles. Today, the Group’s eight companies offer a vast product range that includes not only flooring, kitchen and bathroom equipment, but also state-of-the-art building solutions for contemporary architecture.
PORCELANOSA recently relocated its showroom to Reading, creating two new jobs – one in retail and another in trade. With this new showroom, the company aims to provide further interior design inspiration and innovation for its customers. The new location will see a greater footfall than the previous one, with an anticipated increase in sales owing to the visibility of the site. The company’s next step is to engage with local businesses and developers to collaborate with upcoming projects, using the new showroom to present the possibilities PORCELANOSA can offer.
The company currently has 21 showrooms and a design office in the UK, with plans to expand its network further. The South East has always been an important region for PORCELANOSA, repeatedly coming out on top for year-over-year sales growth.
“We are delighted with our newest showroom; the opening night was a spectacular display of what PORCELANOSA Group stands for: innovation, luxury and cutting-edge design, and the turnout was fantastic. With our expansion into one of the most enterprising areas of the country, we are very excited to see what Reading and the Thames Valley will hold in the future and we look forward to supporting the region’s economic growth.”
Nicola Tresadern, UK Marketing Manager – PORCELANOSA Group Ltd