Oxford provides perfect home for G-SMATT’s European Headquarters
Korean company G-SMATT Europe produces an innovative digital media façade product. Launched in 2013 and with an annual turnover of more than $125m, the firm chose the UK as the location for its European HQ and first European office.
The Department for International Trade, Oxfordshire LEP and City Council have supported G-SMATT’s investment and subsequent expansion plans. This has included help with finding property space, support with the office opening; introductions to local networks and partners (including local universities) and advice on exporting into Europe. Great access to the UK’s motorway network; fast train services into London and Heathrow Airport have made the city of Oxford an ideal location and choice.
Dr Orhan Ertughrul, EVP Europe, commented:
“The company has grown its workforce to 15 employees, indicating that it has been relatively easy to find skilled staff in the Oxford area. Thanks to the help of local partners, they now have an ongoing relationship with the media department of Oxford Brookes University.”
G-SMATT has a growth plan to reach £25M revenue in three years; after the initial set-up, consolidating in the UK is paramount whilst the company also takes its first steps into Europe. The DIT has provided support by introducing the company to selected European markets. The business is currently in the process of signing distribution deals in Spain, France and Italy, whilst continuing to actively look for distributors in Germany and Poland.
Following a highly successful year, G-SMATT won an array of awards, including the “Newcomer of the Year – Inward Investment Award” at the Thames Valley Chamber of Commerce Business Awards (2018). As a category winner, the company will automatically be entered into the British Chambers of Commerce national awards.
About G-SMATT Europe – Providing a Stage for Creativity
G-SMATT Europe provides its smart media glass product to the architectural, interiors and events markets. Systems also integrate with smart city infrastructure and can provide bespoke – UK-built -modular building systems – called G-Tainer – which are shipping container sized steel units that can be coated in glass and used for events and product activations. Most recently, G-SMATT took centre stage at the BoomTown Festival with the deployment of 13 G-Tainers. Customers are typically large developers and events companies, having previously completed work for Mini, Marketing Week, Llewelyn Davies Architects and the gaming company, Yggdrasil. See project videos HERE.