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Making Britain the best place in the world for creative industries

10:05 12 April in News

Britain’s creative industries are growing twice as fast as the rest of the economy, are worth a staggering £92 billion, and employ 2 million people. The sector is now set to consolidate the country’s position as a global creative powerhouse, following the launch of a groundbreaking new Industrial Strategy deal agreed between the Government and the Creative Industries Council (CIC). Read more about the Creative Industries Sector Deal HERE.

The Sector Deal:

  • Aims to double Britain’s share of the global creative immersive content market by 2025, which is expected to be worth over £30bn by 2025, by investing over £33m in immersive technologies such as virtual reality video games, interactive art shows and augmented reality experiences in tourism.
  • Highlights that the South-east area has the highest percentage of UK creative industries jobs, followed by the east of England.
  • Identifies creative clusters in the UK, including those in: (i) High Wycombe; (ii) Newbury; (iii) Oxford; (iv) Reading; and; (v) Slough/Heathrow.
  • Includes a ‘film inward investment’ case study, referencing planned expansion at Elstree Studios, Pinewood Studios Group investing in their studio facility in Bucks and Warner Bros new sound stages and supporting offices, at Leavesden, Hertfordshire.

Commenting on the Sector Deal, Paul Britton, Thames Valley Chamber of Commerce Chief Executive said:

It’s great that this sector deal recognises the strength and depth of the creative industries across the Thames Valley.  As we have already showcased in the Creative South East proposition, the region is a Global Centre of Excellence for Creative Industries and home to some fantastic facilities, including Pinewood Studios and the National Film and Television School. These centres help train the next generation of talent; an outstanding – world class – talent pool of skills and knowledge; production facilities and film crews.  The sector continues to invest, with new studio and production facilities, to ensure that the Thames Valley remains one of the best places in the world to make movies.

The government quite rightly outlines, in the sector deal, an aim to narrow the gap between London, the South East and other regions. However, we would strongly advocate that continued investment, support and promotion of the UK’s truly world-class creative cluster – not dis-investment – will best drive forward the wider sector aims and objectives that can most effectively deliver growth outside of the region.  plc can most benefit from existing clusters and expertise based in this region.”