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Branding the CaMkOx Arc

11:38 10 April in
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  • Create Date April 10, 2018
  • Last Updated December 14, 2020

Branding the CaMkOx Arc

The CaMkOx Knowledge Arc presents a single, knowledge-intensive cluster that competes on a global stage. This research paper argues that for the regional vision to have its desired impact, it must tell a new story about the corridor while building on its strengths.