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DIT’s former CEO of the Automotive Investment Organisation joins local firm

January 29, 2018

DIT’s former CEO of the Automotive Investment Organisation joins local firm

Local firm Xtrac, based in Thatcham, Berkshire, are pleased to announce Joe Greenwell CBE as non-executive Chairman with effect from July 2018. Greenwell will take over the role from Peter Digby, who becomes Company President. Xtrac’s Chief Executive, Adrian Moore will continue to head up the executive team responsible for day-to-day operations.

Joe Greenwell has most recently served as Chief Executive of UK Government’s Automotive Investment Organisation established in 2013 and now part of the Department for International Trade. He is also chair of the RAC Foundation serving as a board member of the UK Government backed High Value Manufacturing catapult since 2012. During his 45-year career in the motor industry, Greenwell has held many senior roles, including Chairman and CEO of Jaguar Cars before being appointed Chairman of Ford of Britain. In recognition of his services to the automotive industry he was awarded a CBE in the Queen’s birthday honours list in 2011.

Both the chairman and president will continue to focus on Xtrac investing in new equipment and additional staff to increase capacity and improve efficiency to further strengthen the core motorsport business. This latest significant investment follows a buyout of Xtrac by Inflexion Private Equity, announced in September.

Joe Greenwell said:  “As a major exporter to the US, South America, Europe and many other countries around the world, Xtrac creates significant local employment and generally makes a substantial contribution to the Berkshire community, where the company is headquartered and has its main design and manufacturing base.

“Moreover, the recent investment to expand its design and manufacturing capacity means the company is actively recruiting for additional high calibre engineers and technicians.

“With training also high on its agenda the company works closely with Newbury College on its apprenticeship programme, training and mentoring more than 100 apprentices and undergraduates to successfully enter the world of high performance, world class engineering.

“The company has other close links to the Berkshire community, especially local secondary schools, who regularly bring along schoolchildren to visit the company, which helps encourage them into a career of engineering.  Xtrac also plays an active role in the national ‘Teentech’ initiative, which helps young teenagers see the wide range of career possibilities in science, engineering and technology.”

Read more here.

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The Chamber of Commerce

Paul Britton
Chief Executive

We work alongside the Department for International Trade (DIT), the region’s Local Enterprise Partnerships (LEPs), Local Authorities and professional service providers to support foreign direct investment (FDI) into the Thames Valley.

For the 2017/18 financial year, we are proud to report that the Thames Valley has retained its status as the number one region in the UK, outside of London, for attracting FDI. 191 FDI projects were recorded as entering the region, with a high proportion of these investors strongly supported by the Chamber.

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